Description

Accross different domains, understanding the user as part of a population and as an individual is fundamental in order to improve their user experience and taylor better services and products for them. In the first two articles, I explored how smartphone users interact with their phones. In Getting closer, we investigated how far away from the user is the phone under different contexts finding that contrary to popular belief the phone is not at hand most of the time (50%) although we found the phone to be within the same room 90% of the time. In the second article is explored Discovering different kinds of smartphone users, we explored and developed methods to characterize groups of smartphone users based on the apps they use and the time the use them (weekdays vs weekends, mornings vs evenings). We found several interesting groups however the most important finding was that there is indeed drastically different use. Last, I explored a new kind of user the data scientist. In that work I look at the differences in the insights generated by data scientists from using different sampling techniques.